Idea Talk: An Efficiency Comparison Between Different Digital Marketing Avenue

Which digital channels are best for you business’ needs? Not all are the same and not all may fit your business.


When it comes to digital marketing channels, there sure are a lot of ways for your business to get customers nowadays. For the purpose of focus of this post, we’re going to center our position on three digital channels: Website, Social Media, and SEO. We’re focusing on these three because when we talk to small businesses (including our clients) these three seems to bubble up as the top of mind for many small businesses struggling to understand digital marketing.

Digital Whiteboard

All three digital categories mentioned all serve the same purpose; allowing your customers to find YOU! Just like the traditional method, there are many channels/or ways to reach to your target audiences. But for us here at Wali, it is not a one size fit all methodology. In fact, when working with a lot of small businesses we found that there are niche solutions applicable to each individual companies. We discovered that different companies absolutely need to have a website, whereas others don’t.

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Idea Talk! Market Segmentation with AI

This post talks about how we can potentially apply automation into one of the most well known principles of marketing…segmentation. For this post, we’re going to be focusing on segmentation for the purpose of customer loyalty rather than awareness.

Why businesses even the small businesses should care about audience Segmentation

Audience segmentation is a well-known principle of marketing for those in the field. For those who are not in the field, in short, it is dividing up your current audience/customer base into different groups.

For example, if you run a small retail store, your customer segmentation could be:

Customer Segmentation example

Customer segmentation is used in many marketing goals; like awareness, conversion, etc. For this post’s purpose, we’re going to focus on segmentation used to bring customers back into the stores, i.e., customer lifetime value and loyalty. After all, Wali is all about helping you extend your customer loyalty.

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Wali Wednesday: Hello World! 3 Things about Wali

Wali and what we do

It dawns on us starting to blog now, that we of the Wali team haven’t introduced ourselves to the world quite yet. For this post, this is going to be our official “Hello” letter to the world. So here we go; let’s get acquainted, shall we?

First, of Our Mascot: 

He’s a cutie pie, with a purpose just like us! (*wink.) But what would a bunny rabbit like this have anything to do with a Tech Solution company? Well, when we first started out, we looked around for some design ideas, and there were some fresh ideas out there. But, none of them were going to be in our voice. So Wali the bunny came to be. A lot of companies out there are going for “cool kids” kind of design, and we wanted to go in a different direction that reflects how we work together.

Eventually, though, we’re hoping that he becomes less 2D and be more animated. Leading up to our goal making him be a digital assistance in our dashboard, remember the paperclip back when MS Word had him. Probably not as sassy but rather more helpful!

MS Word Paperclip

Second, What we are trying to do: 

What we are trying to do is, in short, is creating a business level ecosystem for any small/medium size business. While this ecosystem has many different features like membership service, loyalty rewards program, digital menu etc…it’s end goal is one thing: Data Collection.

Pics for Blog

The reason why we started this company was that we saw a rather large gap between what marketing tech that the bigger enterprise was using versus the small/medium(SMB) size business. A lot of SMBs have a general idea that using tech can potentially help the small business run smoother, but don’t know how useful the tech application can be.

We think that the market, especially with SMBs are ripe to progress to a new age of marketing. Not just with software, but also with AI assistance.

“What we want to do is fundamentally re-write how SMBs are looking at marketing, digitally and traditionally.”

What we want to do is fundamentally re-write how SMBs are looking at marketing, digitally and traditionally. We want SMBs to realize that their stores can be much stronger than what it is now. That SMB like yours could keep track of things like menus, customers, marketing, etc. to make accurate decisions about their business. Essentially, we are bringing the precisions that bigger enterprise have been optimizing for quite some time now to the SMB level. Just because you are small business owners, you don’t need to be left behind tech-wise.

Because we got your back!

We believe that small businesses like yours can compete with the same level of data competency as with large enterprises. Not only rooting for you but helping you making that dollar dough! 😉


Third, Who we are: 

At our core we are engineers. Software engineers to be more specifically. We banded together because we believe that small businesses deserve some love in technology just as much as big enterprises. No reason why big dudes should have all the fun right?



We’re not going to spill all of the beans quite yet, as for now, this is just our elevator introduction to the world!

Keep on Keeping on Walians! ❤