Idea Talk: Is Your Business Ready to Adapt to the Communication Channel Preference of Your Customers?

Is your business ready to adapt to the different preferences of the changing customer attitude? Join us to explore this train of thought!

Have you ever been asked for your E-mail address to be put on file for a particular company, and all you could think about is “Oh, God…spam mail!” It’s an icky feeling to know that you’re sort of trap in a never ending cycle of emails about promotions and deals readily handed to you via E-mail.

Mail Spam
Just an example =)

OR

Those weird text messages or push notification that pop up out of nowhere! Like:

“50% OFF! GET YOUR DEALS RIGHT NOW BEFORE IT’S OVER!”

That..can get pretty annoying. The good news is that companies now a day allow you to opt out of individual communications channel. So if you don’t want an Email or a text message from the business, you won’t get one. But why do companies even do this if they have a way out for the customer? (…maybe because it’s the law.)

But the more important question to ask is; what if all of the communication channels that you currently have in your marketing tool shed is irrelevant to you customers. What we mean is with changing attitudes and behavior, no customer’s preferences are alike (well maybe there are overlaps), so why should you treat your communication strategy with a broad stroke?

Are you adaptive enough to cater to you customer’s preference?

Continue reading “Idea Talk: Is Your Business Ready to Adapt to the Communication Channel Preference of Your Customers?”

Tech Talk! Customer service automation, leveraging Facebook Messenger for customer service

A new proposal for Customer Service Automation

There has been a conundrum within the business sector about the ever elusive problem of customer service. Good and bad customer services it seems depends on whether or not companies (at least the big ones) are using robots to talk to the customers or a person.

As a customer when we call the hotlines; we pray to heavens that it will be a person on the other side of that line talking to us. So Why do we hate talking to a bot so much? It boils down to the fact that we cannot vent our frustration towards a Bot rather when it’s a person we’re hoping the person on the other end of the line has enough empathy and help us fix whatever issue that we want to fix ASAP.

The Old Model for Bots is Crap! (excuse the French) 

Continue reading “Tech Talk! Customer service automation, leveraging Facebook Messenger for customer service”