Which digital channels are best for you business’ needs? Not all are the same and not all may fit your business.
When it comes to digital marketing channels, there sure are a lot of ways for your business to get customers nowadays. For the purpose of focus of this post, we’re going to center our position on three digital channels: Website, Social Media, and SEO. We’re focusing on these three because when we talk to small businesses (including our clients) these three seems to bubble up as the top of mind for many small businesses struggling to understand digital marketing.
All three digital categories mentioned all serve the same purpose; allowing your customers to find YOU! Just like the traditional method, there are many channels/or ways to reach to your target audiences. But for us here at Wali, it is not a one size fit all methodology. In fact, when working with a lot of small businesses we found that there are niche solutions applicable to each individual companies. We discovered that different companies absolutely need to have a website, whereas others don’t.
This post talks about how we can potentially apply automation into one of the most well known principles of marketing…segmentation. For this post, we’re going to be focusing on segmentation for the purpose of customer loyalty rather than awareness.
Why businesses even the small businesses should care about audience Segmentation
Audience segmentation is a well-known principle of marketing for those in the field. For those who are not in the field, in short, it is dividing up your current audience/customer base into different groups.
For example, if you run a small retail store, your customer segmentation could be:
Customer segmentation is used in many marketing goals; like awareness, conversion, etc. For this post’s purpose, we’re going to focus on segmentation used to bring customers back into the stores, i.e., customer lifetime value and loyalty. After all, Wali is all about helping you extend your customer loyalty.