Idea Talk! Market Segmentation with AI

This post talks about how we can potentially apply automation into one of the most well known principles of marketing…segmentation. For this post, we’re going to be focusing on segmentation for the purpose of customer loyalty rather than awareness.

Why businesses even the small businesses should care about audience Segmentation

Audience segmentation is a well-known principle of marketing for those in the field. For those who are not in the field, in short, it is dividing up your current audience/customer base into different groups.

For example, if you run a small retail store, your customer segmentation could be:

Segmentation
Customer Segmentation example

Customer segmentation is used in many marketing goals; like awareness, conversion, etc. For this post’s purpose, we’re going to focus on segmentation used to bring customers back into the stores, i.e., customer lifetime value and loyalty. After all, Wali is all about helping you extend your customer loyalty.

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Wali Wednesday: Hello World! 3 Things about Wali

Wali and what we do

It dawns on us starting to blog now, that we of the Wali team haven’t introduced ourselves to the world quite yet. For this post, this is going to be our official “Hello” letter to the world. So here we go; let’s get acquainted, shall we?

First, of Our Mascot: 

He’s a cutie pie, with a purpose just like us! (*wink.) But what would a bunny rabbit like this have anything to do with a Tech Solution company? Well, when we first started out, we looked around for some design ideas, and there were some fresh ideas out there. But, none of them were going to be in our voice. So Wali the bunny came to be. A lot of companies out there are going for “cool kids” kind of design, and we wanted to go in a different direction that reflects how we work together.

Eventually, though, we’re hoping that he becomes less 2D and be more animated. Leading up to our goal making him be a digital assistance in our dashboard, remember the paperclip back when MS Word had him. Probably not as sassy but rather more helpful!

MS Word Paperclip

Second, What we are trying to do: 

What we are trying to do is, in short, is creating a business level ecosystem for any small/medium size business. While this ecosystem has many different features like membership service, loyalty rewards program, digital menu etc…it’s end goal is one thing: Data Collection.

Pics for Blog

The reason why we started this company was that we saw a rather large gap between what marketing tech that the bigger enterprise was using versus the small/medium(SMB) size business. A lot of SMBs have a general idea that using tech can potentially help the small business run smoother, but don’t know how useful the tech application can be.

We think that the market, especially with SMBs are ripe to progress to a new age of marketing. Not just with software, but also with AI assistance.

“What we want to do is fundamentally re-write how SMBs are looking at marketing, digitally and traditionally.”

What we want to do is fundamentally re-write how SMBs are looking at marketing, digitally and traditionally. We want SMBs to realize that their stores can be much stronger than what it is now. That SMB like yours could keep track of things like menus, customers, marketing, etc. to make accurate decisions about their business. Essentially, we are bringing the precisions that bigger enterprise have been optimizing for quite some time now to the SMB level. Just because you are small business owners, you don’t need to be left behind tech-wise.

Because we got your back!

We believe that small businesses like yours can compete with the same level of data competency as with large enterprises. Not only rooting for you but helping you making that dollar dough! 😉

OUR MANTRA: “WE’RE HERE TO HELP”

Third, Who we are: 

At our core we are engineers. Software engineers to be more specifically. We banded together because we believe that small businesses deserve some love in technology just as much as big enterprises. No reason why big dudes should have all the fun right?

Wali_9Icons-09

 

We’re not going to spill all of the beans quite yet, as for now, this is just our elevator introduction to the world!

Keep on Keeping on Walians! ❤

Tech Talk! Customer service automation, leveraging Facebook Messenger for customer service

A new proposal for Customer Service Automation

There has been a conundrum within the business sector about the ever elusive problem of customer service. Good and bad customer services it seems depends on whether or not companies (at least the big ones) are using robots to talk to the customers or a person.

As a customer when we call the hotlines; we pray to heavens that it will be a person on the other side of that line talking to us. So Why do we hate talking to a bot so much? It boils down to the fact that we cannot vent our frustration towards a Bot rather when it’s a person we’re hoping the person on the other end of the line has enough empathy and help us fix whatever issue that we want to fix ASAP.

The Old Model for Bots is Crap! (excuse the French) 

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Idea Talk: Why Small Businesses Need to Embrace Technology into Their Marketing Efforts

Customer’s Habits are Changing, Shouldn’t You?

Big City Marketing

If you do business in the big city, you know that marketing is done literally everywhere. From the old fashion radio and billboards to street corner promoters; all of whom have one goal in mind, drive more foot traffic to the stores. But traditional marketing is a…Well, it’s not dying per se, but it is losing momentum.

Now, there’s nothing wrong with traditional marketing, in fact, we don’t ever see traditional marketing ever dying completely because let’s face it there are still segments of the population who are tech-resistant. But for the rest of us? That is over 198.9 million Americans (reported by comScore) who are using smartphones and are therefore receptive to technology changes.

People more than ever (Thanks to Social Media trends) are more likely to engage with businesses that they love. This engagement though is not a 9-5 (business hours), this is potentially 24 hours engagements. Where people are spreading the word about your business, ordering online and even just giving you feedback about how to do something better. Customers nowadays need more than just a billboard telling them that you’re having a flash sale or a happy hour, no, they want you to give them a text message or push notification inviting them to our flash sale or happy hour.

“Customers nowadays need more than just a billboard telling them that you’re having a flash sale or a happy hour…they want you to give them a text message or push notification inviting them to your flash sale or happy hour.”

Customers are changing, and while the small to mid-size business segments are not responsible for this trend (you can thank the Silicon Valley for that.) Small businesses entrepreneurs like you need to recognize that the paradigm has shifted, and the shift is a more customer-centric marketing effort. And with the right tech, you can dominate your local competitors by being ahead of the game.

Of course, a centric based marketing effort is not a new idea, but we’re going to give you one example why without the right tech, this type of marketing would not work.

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