Latest Shift of Instagram toward a More Video-Focused Feed

How will the latest shift of Instagram toward a more video-focused feed affect your Instagram strategy?
At least 20% of user time on Instagram is spent on the Reels feed which has led to a revamped video approach. Last year also Instagram Chief announced the increasing focus on the video format.
Your business can also adapt to this latest change by adding more video content on Instagram like using Reels…

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How will the latest shift of Instagram toward a more video-focused feed affect your Instagram strategy?

This new format of the Instagram app will provide full-screen options for Instagram Reels and video clips. Although photos are still a major part of the Instagram strategy, this shift in focus came after the huge popularity of video content like Reels.

At least 20% of user time on Instagram is spent on the Reels feed which has led to a revamped video approach. Last year also Instagram Chief announced the increasing focus on the video format.

Your business can also adapt to this latest change by adding more video content on Instagram like using Reels. More opportunities for video content will allow businesses to provide a more cohesive experience about their services and business environment.

How do you plan to use this latest shift in Instagram strategy? Let us know in the comments.

How Wali Virtual Twin Help B2C Business

All the current top companies are using data analytics and engineering team and are investing in creating personalized products. These products at times are actually giving profits more than the original product themselves.

The way Wali virtual twin works is that it takes care of analyzing data entries from different dimensions, and then predicts the actions that grow your business with the highest probability, such as content preference, preferred social media influencers…

Bill Gates once said that 

if your business is not on the internet you are bound of failure.

We must remember that he referred to this quote when the internet was the last technology to gather customers. 

We can gather from this fact that keeping your business updated with the latest technology is the best way to expand your business and it will in fact bring profit for it and make it more effective. 

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The latest technology that is going to help businesses grow is Metaverse and NFTS. It is difficult to understand new technology and how you can incorporate it into your business. 

This is where we walk into your business we help you build a better business by using the futuristic means of the latest technology. Wali Virtual Twin helps you understand every aspect of your customers, help predict their behavior and help your business profit even more so. 

Wali Virtual business helps you in multiple ways but perhaps one of the coolest factors is that you get to create your brand image in a manner that attracts customers that are much more aware of the latest technology and since they are using it they can also afford expensive luxury products which will benefit your brand get attention from top class customers.

All the current top companies are using data analytics and engineering team and are investing in creating personalized products. These products at times are actually giving profits more than the original product themselves. 

Wali Virtual Twin can help you expand your business by ensuring that you target the correct customers, and we do it by ensuring that we cover all the touch points and we do the analyses of the data based on the personality of the customer. 

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Wali Virtual Twin helps you launch the correct campaigns that will target the correct customers based upon their persona that they like in the virtual world as well. This twin since is the exact replica of the real world you can have benefits from selling your product in both virtual and real-world giving your business benefits from both sides. 

The way Wali virtual twin works is that it takes care of analyzing data entries from different dimensions,  and then predicts the actions that grow your business with the highest probability, such as content preference, preferred social media influencers, etc.

In the past, we have had a lot of successful customers through which we were able to improve their businesses. Wali Virtual Enhanced Market Trend Examiner is an effective tool and we make this claim because of our past experience in the field. 

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For one of our clients, we were able to grow an 83% increase in revenue due to a 113% conversion rate increase on the website. 40% revenue growth directly correlates to a 50% increase in conversion rate due to product ads. 318% increase in revenue resulting from a 97% spend increase due to the 94% revenue growth generated from a combination of the cold audience and new customer remarketing through social media. Lastly, The Repurchase program was successfully launched and is consistently growing at 6% monthly.

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These results are from one of our clients. Imagine what we have done for hundreds that trusted our vision and technology of Wali Virtual Twin. It’s time you as well expand your horizon in both the virtual and real-world and see the future of your business in a futuristic way. If you are looking for bringing your business into a new phase with new technology, we are here for you.

Zara Enters the Thrilling Metaverse

Metaverse means a universe beyond the physical world. The use of metaverse may enable businesses to alter consumer experiences in a long-term, sustainable manner. Zara’s initiative with Ader Error has given motivation to other companies.

Zara has been in business for over 40 years in the ever-so-competitive fashion industry. The reason for their strong existence and successful business all these years is because of their ability to move with time. 

Zara as a brand has taken over some of the most successful and lucrative brands in the past just because they knew exactly when and how to make the required changes to continue their appeal to the consumer. On the other hand, customers have always preferred Zara as their offered products are high quality and up to date with the fashion trends. 

Recently, Zara collaborated with a South Korean fashion brand Ader Error to dive into a concept not many have seen in the fashion industry. Still, it is most definitely the feature of the future. The project is named AZ collection for Ader and Zara. 

The AZ Collection, created in collaboration with Ader Error, is an initiative that both brands claim reflects the potential of language to express ideas, expand into new methods of thinking, and develop new cultural identities. 

The main agenda of this unique collaboration was to combine the cultures of two completely different countries and give light to exciting new philosophies and ideas. According to their mission statements, both companies want to reinvent a new generation centered around the substance of personalities established from life experiences in the physical and the virtual world.

Why is this  Collaboration so Meaningful? 

  1. International Partnership

International collaborations are the trend of the present and future. Gone are the days when everything was considered a competition. In today’s day and age, companies want the best for themselves, and it is only possible when they fulfill what the consumer wants and where the world is going. 

Like Zara, other companies want to jump right into the metaverse and collect consumer information to make their transitions smooth and successful. Companies with plans in place can start to collect customer information more effectively, and their current liberty of customer behavior will be more diverse. 

Such collaborative projects and this newfound futuristic approach are what’ll derive extraordinary profits to businesses and give them a chance to grow even more. 

  1. The Launch into the Metaverse

Metaverse means a universe beyond the physical world. The use of metaverse may enable businesses to alter consumer experiences in a long-term, sustainable manner. According to a research titled “Retail Perceptions,” 71% of respondents say that they might buy more frequently from businesses that included augmented reality (AR) features.

One of the biggest reasons for this positive report is because the metaverse offers personalization. Customers have the option of customizing their avatars and participating in completely different experiences.

Currently, this revolutionary idea allows for brand distinction. Companies, B2B or B2C that are early adopters on these channels are seen as innovative and forward-thinking.

Brand loyalty is greater for firms that develop via innovative omnichannel interaction tactics. The metaverse is a mechanism for consumer loyalty as well as differentiation.

Brand communications might be more powerful because of AR’s 70% rise in consumer records/knowledge. Lessening the influence on productivity,  Morgan Stanley estimates that this new VR technology may boost brand revenue by $50 million by 2030.

Zara’s initiative with Ader Error has given motivation to other companies. More businesses will experiment with the technology, and consumers will have more effective ways of buying things at their disposal.

Sephora’s Recent Approach to Increase customer conversion and loyalty rates

You must have heard the saying “not one size fits all.” Everyone has different qualities, attractions, habits, and pain points like sizes. Observe your surrounding and people, everyone is different, and you have to handle them differently. Your behavior towards your daughter, neighbor, boss, and client differ. They all have different wants, needs, and expectations from you, and you behave accordingly. Things don’t work out if you act with your boss like your daughter and treat your neighbor like your boss. You have to personalize your attitude towards everyone. Only then will you get better outcomes..

You must have heard the saying “not one size fits all.” Everyone has different qualities, attractions, habits, and pain points like sizes. Observe your surrounding and people, everyone is different, and you have to handle them differently. Your behavior towards your daughter, neighbor, boss, and client differ. They all have different wants, needs, and expectations from you, and you behave accordingly. Things don’t work out if you act with your boss like your daughter and treat your neighbor like your boss. You have to personalize your attitude towards everyone. Only then will you get better outcomes.

Professionals in any business always look for improving efficiency, accuracy, and production. That desire is more vigorous than ever in the age of technology. Superior technology equals superior business in today’s market. Software that can run the fastest iterations in the shortest amount of time will result in a leaner, more efficient model that opens up new options.

Internal processes are sped up, and waste is eliminated via rapid iteration, which is vital for expanding firms. Companies may release critical updates to current models with rapid iteration, ensuring that no models go underutilized owing to a lack of updates, upgrades, and modifications.

 It’s true in many situations, including Marketing for your services and products. Every customer is a different individual. There are old, young, educated, uneducated, male, female, poor, and rich. And they have distinct pain points and needs.

That’s why you have to communicate and know their preferences and target each of them with a personalized marketing approach to increase customer conversion and loyalty rates.

For instance, Sephora’s personalized marketing approach

Let’s take a look at Sephora’s personalized marketing strategy. We took a look at two days of Sephora’s social media activities via Instagram, Youtube, and Twitter. Only 17 percent of their programming is duplicated from one channel to the next; the other 83 percent is customized to each channel’s audience. That’s what Sephora’s 2,422 data engineers have come up with. Sephora has been acknowledged as a real industry leader because of its engaged community of 20 million loyalty program members who purchase on a daily and weekly basis.


Let’s take a look at what makes Sephora’s marketing strategy different:

  • They integrate the retail and mobile experiences using shopper data
  • They collect marketing data to emphasize the importance of the customer experience
  • Sephora uses data to influence sales by increasing customer confidence
  • They send newsletters and special offers to their loyal customers via email marketing
  • Sephora lets in-store shoppers utilize their mobile phones to get more information about the company’s products
  • They’ve also teamed up with Modiface, a company that specializes in augmented reality (AR) and artificial intelligence (AI), to build an app that allows customers to try on cosmetic goods using their mobile phones.

Curious if you are aware of the benefits of a personalized marketing approach?

For some years, personalization has been a growing trend in retail, and it will become much more essential as the globe emerges from the pandemic catastrophe. 91 percent of buyers indicated they are more inclined to purchase items from stores that utilize their name and offer personalized suggestions. Meanwhile, after applying personalization, 80 percent of businesses noticed an increase in revenue.

The good news is that customers are ready for the new experiences brought forth by increased customization and customer personas. According to one study, when a customer’s purchasing experience was individualized, they spent 48 percent more. If it helps their purchasing experience, a whopping 57 percent of internet buyers are willing to share their personal information with a company.

Customers do not want to be bombarded with useless advertisements and marketing messages, especially from firms with which they have previously interacted or transacted. Customers may opt not to interact with a firm if it appears to be out of touch with their interests. Companies that personalize their marketing methods are more likely to keep clients and build long-term connections with them.

Here are some straight up benefits of the personalized marketing approach:

  • Conversion rate increases
  • It helps a company to prove that it understands its customers
  • Customers may be more willing to provide comments, complete surveys, and provide personal information if they receive something in exchange, such as a coupon or discount on their next purchase
  • Customers who appreciate a personalized experience are more likely to tell their friends and relatives about it

Some other benefits include:

  • Lead nurturing
  • Customer retention
  • Higher revenue

How do you ensure you provide a customer experience that meets their expectations?

BMAC saw a 36% lift in their conversion after implementing our reinforcement learning on customer segmentation​ and providing personalized experience across all their social channels. To build a customer segmentation plan, you must first determine your team’s objectives. After that, divide clients into groups and target them according to their shared features. You should examine your marketing efforts and fine-tune your messaging as you learn more about each category for the best outcomes.

To meet your customer’s expectations, you can also:

  • Get to know your audience
  • Make sure you are reaching the right clients
  • Look for unique strategies to meet customer’s needs
  • Set realistic goals for your support team
  • Create an environment that is focused on the customer
  • Regularly collect feedback from clients
  • Scope out your competitors

Wali – Conversion Intelligence Platform

Suppose you need more insights for conversion lift. In that case, Wali is the best option for you. It impacts conversion rates and makes it simple to act on and influence the thousands of clients with whom your team interacts, guaranteeing a varied and inclusive brand message that corresponds with your present corporate image and future aim. It assists any company in developing a customer-friendly environment that enhances conversion rates and the quality of marketing efforts indefinitely.

Wali provide SAAS services based on digital personas of your targeted customers, and here is why you should give it a try of the services:

  • Real-time conversion insights
  • Prioritize initiatives
  • Unlock team’s creativity
  • Convert new customers faster
  • All the teams love Wali 😉