How Wali Virtual Twin Help B2C Business

All the current top companies are using data analytics and engineering team and are investing in creating personalized products. These products at times are actually giving profits more than the original product themselves.

The way Wali virtual twin works is that it takes care of analyzing data entries from different dimensions, and then predicts the actions that grow your business with the highest probability, such as content preference, preferred social media influencers…

Bill Gates once said that 

if your business is not on the internet you are bound of failure.

We must remember that he referred to this quote when the internet was the last technology to gather customers. 

We can gather from this fact that keeping your business updated with the latest technology is the best way to expand your business and it will in fact bring profit for it and make it more effective. 

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The latest technology that is going to help businesses grow is Metaverse and NFTS. It is difficult to understand new technology and how you can incorporate it into your business. 

This is where we walk into your business we help you build a better business by using the futuristic means of the latest technology. Wali Virtual Twin helps you understand every aspect of your customers, help predict their behavior and help your business profit even more so. 

Wali Virtual business helps you in multiple ways but perhaps one of the coolest factors is that you get to create your brand image in a manner that attracts customers that are much more aware of the latest technology and since they are using it they can also afford expensive luxury products which will benefit your brand get attention from top class customers.

All the current top companies are using data analytics and engineering team and are investing in creating personalized products. These products at times are actually giving profits more than the original product themselves. 

Wali Virtual Twin can help you expand your business by ensuring that you target the correct customers, and we do it by ensuring that we cover all the touch points and we do the analyses of the data based on the personality of the customer. 

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Wali Virtual Twin helps you launch the correct campaigns that will target the correct customers based upon their persona that they like in the virtual world as well. This twin since is the exact replica of the real world you can have benefits from selling your product in both virtual and real-world giving your business benefits from both sides. 

The way Wali virtual twin works is that it takes care of analyzing data entries from different dimensions,  and then predicts the actions that grow your business with the highest probability, such as content preference, preferred social media influencers, etc.

In the past, we have had a lot of successful customers through which we were able to improve their businesses. Wali Virtual Enhanced Market Trend Examiner is an effective tool and we make this claim because of our past experience in the field. 

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For one of our clients, we were able to grow an 83% increase in revenue due to a 113% conversion rate increase on the website. 40% revenue growth directly correlates to a 50% increase in conversion rate due to product ads. 318% increase in revenue resulting from a 97% spend increase due to the 94% revenue growth generated from a combination of the cold audience and new customer remarketing through social media. Lastly, The Repurchase program was successfully launched and is consistently growing at 6% monthly.

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These results are from one of our clients. Imagine what we have done for hundreds that trusted our vision and technology of Wali Virtual Twin. It’s time you as well expand your horizon in both the virtual and real-world and see the future of your business in a futuristic way. If you are looking for bringing your business into a new phase with new technology, we are here for you.

Zara Enters the Thrilling Metaverse

Metaverse means a universe beyond the physical world. The use of metaverse may enable businesses to alter consumer experiences in a long-term, sustainable manner. Zara’s initiative with Ader Error has given motivation to other companies.

Zara has been in business for over 40 years in the ever-so-competitive fashion industry. The reason for their strong existence and successful business all these years is because of their ability to move with time. 

Zara as a brand has taken over some of the most successful and lucrative brands in the past just because they knew exactly when and how to make the required changes to continue their appeal to the consumer. On the other hand, customers have always preferred Zara as their offered products are high quality and up to date with the fashion trends. 

Recently, Zara collaborated with a South Korean fashion brand Ader Error to dive into a concept not many have seen in the fashion industry. Still, it is most definitely the feature of the future. The project is named AZ collection for Ader and Zara. 

The AZ Collection, created in collaboration with Ader Error, is an initiative that both brands claim reflects the potential of language to express ideas, expand into new methods of thinking, and develop new cultural identities. 

The main agenda of this unique collaboration was to combine the cultures of two completely different countries and give light to exciting new philosophies and ideas. According to their mission statements, both companies want to reinvent a new generation centered around the substance of personalities established from life experiences in the physical and the virtual world.

Why is this  Collaboration so Meaningful? 

  1. International Partnership

International collaborations are the trend of the present and future. Gone are the days when everything was considered a competition. In today’s day and age, companies want the best for themselves, and it is only possible when they fulfill what the consumer wants and where the world is going. 

Like Zara, other companies want to jump right into the metaverse and collect consumer information to make their transitions smooth and successful. Companies with plans in place can start to collect customer information more effectively, and their current liberty of customer behavior will be more diverse. 

Such collaborative projects and this newfound futuristic approach are what’ll derive extraordinary profits to businesses and give them a chance to grow even more. 

  1. The Launch into the Metaverse

Metaverse means a universe beyond the physical world. The use of metaverse may enable businesses to alter consumer experiences in a long-term, sustainable manner. According to a research titled “Retail Perceptions,” 71% of respondents say that they might buy more frequently from businesses that included augmented reality (AR) features.

One of the biggest reasons for this positive report is because the metaverse offers personalization. Customers have the option of customizing their avatars and participating in completely different experiences.

Currently, this revolutionary idea allows for brand distinction. Companies, B2B or B2C that are early adopters on these channels are seen as innovative and forward-thinking.

Brand loyalty is greater for firms that develop via innovative omnichannel interaction tactics. The metaverse is a mechanism for consumer loyalty as well as differentiation.

Brand communications might be more powerful because of AR’s 70% rise in consumer records/knowledge. Lessening the influence on productivity,  Morgan Stanley estimates that this new VR technology may boost brand revenue by $50 million by 2030.

Zara’s initiative with Ader Error has given motivation to other companies. More businesses will experiment with the technology, and consumers will have more effective ways of buying things at their disposal.

Sephora’s Recent Approach to Increase customer conversion and loyalty rates

You must have heard the saying “not one size fits all.” Everyone has different qualities, attractions, habits, and pain points like sizes. Observe your surrounding and people, everyone is different, and you have to handle them differently. Your behavior towards your daughter, neighbor, boss, and client differ. They all have different wants, needs, and expectations from you, and you behave accordingly. Things don’t work out if you act with your boss like your daughter and treat your neighbor like your boss. You have to personalize your attitude towards everyone. Only then will you get better outcomes..

You must have heard the saying “not one size fits all.” Everyone has different qualities, attractions, habits, and pain points like sizes. Observe your surrounding and people, everyone is different, and you have to handle them differently. Your behavior towards your daughter, neighbor, boss, and client differ. They all have different wants, needs, and expectations from you, and you behave accordingly. Things don’t work out if you act with your boss like your daughter and treat your neighbor like your boss. You have to personalize your attitude towards everyone. Only then will you get better outcomes.

Professionals in any business always look for improving efficiency, accuracy, and production. That desire is more vigorous than ever in the age of technology. Superior technology equals superior business in today’s market. Software that can run the fastest iterations in the shortest amount of time will result in a leaner, more efficient model that opens up new options.

Internal processes are sped up, and waste is eliminated via rapid iteration, which is vital for expanding firms. Companies may release critical updates to current models with rapid iteration, ensuring that no models go underutilized owing to a lack of updates, upgrades, and modifications.

 It’s true in many situations, including Marketing for your services and products. Every customer is a different individual. There are old, young, educated, uneducated, male, female, poor, and rich. And they have distinct pain points and needs.

That’s why you have to communicate and know their preferences and target each of them with a personalized marketing approach to increase customer conversion and loyalty rates.

For instance, Sephora’s personalized marketing approach

Let’s take a look at Sephora’s personalized marketing strategy. We took a look at two days of Sephora’s social media activities via Instagram, Youtube, and Twitter. Only 17 percent of their programming is duplicated from one channel to the next; the other 83 percent is customized to each channel’s audience. That’s what Sephora’s 2,422 data engineers have come up with. Sephora has been acknowledged as a real industry leader because of its engaged community of 20 million loyalty program members who purchase on a daily and weekly basis.


Let’s take a look at what makes Sephora’s marketing strategy different:

  • They integrate the retail and mobile experiences using shopper data
  • They collect marketing data to emphasize the importance of the customer experience
  • Sephora uses data to influence sales by increasing customer confidence
  • They send newsletters and special offers to their loyal customers via email marketing
  • Sephora lets in-store shoppers utilize their mobile phones to get more information about the company’s products
  • They’ve also teamed up with Modiface, a company that specializes in augmented reality (AR) and artificial intelligence (AI), to build an app that allows customers to try on cosmetic goods using their mobile phones.

Curious if you are aware of the benefits of a personalized marketing approach?

For some years, personalization has been a growing trend in retail, and it will become much more essential as the globe emerges from the pandemic catastrophe. 91 percent of buyers indicated they are more inclined to purchase items from stores that utilize their name and offer personalized suggestions. Meanwhile, after applying personalization, 80 percent of businesses noticed an increase in revenue.

The good news is that customers are ready for the new experiences brought forth by increased customization and customer personas. According to one study, when a customer’s purchasing experience was individualized, they spent 48 percent more. If it helps their purchasing experience, a whopping 57 percent of internet buyers are willing to share their personal information with a company.

Customers do not want to be bombarded with useless advertisements and marketing messages, especially from firms with which they have previously interacted or transacted. Customers may opt not to interact with a firm if it appears to be out of touch with their interests. Companies that personalize their marketing methods are more likely to keep clients and build long-term connections with them.

Here are some straight up benefits of the personalized marketing approach:

  • Conversion rate increases
  • It helps a company to prove that it understands its customers
  • Customers may be more willing to provide comments, complete surveys, and provide personal information if they receive something in exchange, such as a coupon or discount on their next purchase
  • Customers who appreciate a personalized experience are more likely to tell their friends and relatives about it

Some other benefits include:

  • Lead nurturing
  • Customer retention
  • Higher revenue

How do you ensure you provide a customer experience that meets their expectations?

BMAC saw a 36% lift in their conversion after implementing our reinforcement learning on customer segmentation​ and providing personalized experience across all their social channels. To build a customer segmentation plan, you must first determine your team’s objectives. After that, divide clients into groups and target them according to their shared features. You should examine your marketing efforts and fine-tune your messaging as you learn more about each category for the best outcomes.

To meet your customer’s expectations, you can also:

  • Get to know your audience
  • Make sure you are reaching the right clients
  • Look for unique strategies to meet customer’s needs
  • Set realistic goals for your support team
  • Create an environment that is focused on the customer
  • Regularly collect feedback from clients
  • Scope out your competitors

Wali – Conversion Intelligence Platform

Suppose you need more insights for conversion lift. In that case, Wali is the best option for you. It impacts conversion rates and makes it simple to act on and influence the thousands of clients with whom your team interacts, guaranteeing a varied and inclusive brand message that corresponds with your present corporate image and future aim. It assists any company in developing a customer-friendly environment that enhances conversion rates and the quality of marketing efforts indefinitely.

Wali provide SAAS services based on digital personas of your targeted customers, and here is why you should give it a try of the services:

  • Real-time conversion insights
  • Prioritize initiatives
  • Unlock team’s creativity
  • Convert new customers faster
  • All the teams love Wali 😉

What Matters More to Your Bottom Line: First-Time Buyers or Repeat Buyers

The customer’s buying habits are a valuable indicator of customer personas. The customer’s previous purchase history can be used to determine which customer persona they belong to. There are three types of customer personas: first-time buyers, repeat buyers, and those who buy occasionally. Which type is the most valuable for your business? In this article, we will explore what matters more to your bottom line: first-time buyers or repeat buyers?

Initial thoughts

First-time buyers are customers who have never purchased your product before. They visited the website because they trust you, but that doesn’t mean they plan to buy anything today or in the near future. You need to convince them there is a reason for purchasing right now so they won’t go elsewhere and spend their money with another company if it is out of stock. 

Repeat buyers are customers who have purchased your product before, and they know exactly what to expect because it’s not their first purchase with you. They trust that the quality of the product will be consistent each time they buy from you again.

First-time buyers need more convincing than repeat buyers do about why they should make a purchase. You need to show them the value of what you’re selling and how it will benefit them. On the other hand, repeat buyers are more likely to buy additional products from you because they know that they can trust your brand and the quality of your product.

What matters more to your bottom line – first-time buyers or repeat buyers?

Repeat customers are the most valuable ones for business owners. They regularly purchase from you, and they know that there is a reason why they should come back each time they need something new. Customers who have never purchased before also matter because their support means an opportunity to get new customers. However, it’s more difficult to convert them into buyers because they don’t know what to expect just yet. 

The goal is to get the most out of each type of customer persona. First-time buyers are valuable because they could potentially become repeat customers if you make a good impression and give them a reason to come back. Repeat buyers are valuable because they keep coming back for more, which means you can focus on making new products to sell with them in the future.

How to get the most out of each type of customer persona?

There are a few ways you can optimize your customer experience with each type of buyer. 

First-time buyers need more convincing that they should purchase from you, so make sure your website is easy to navigate and provides all the information they need. Show them how your product will benefit them, and make sure the checkout process is easy to follow. 

Repeat buyers are more likely to purchase additional products from you, so focus on making your website easy to navigate and providing all the information they need. You can also offer them exclusive deals and discounts for being loyal customers. 

Customers who buy occasionally are difficult to convert into buyers because they don’t buy from you often. However, it’s worth the effort if you can get them to make a purchase because each time will be an opportunity for new customers and repeat buyers who could come back in the future when they need something new.

If your website is easy to navigate and provides all of the information that your target market needs, you will be able to convert more first-time buyers into customers. You can also focus on making a good impression with repeat buyers by offering them exclusive deals and discounts. Lastly, make sure your website is easy to navigate for customers who buy occasionally so they’ll have an easier time purchasing from you the next time they need something new.

The importance of understanding what drives your customers’ buying habits?

It’s important that you understand why your target market is making purchases because it will help you create better products to sell. If they only buy when something is on sale, then offer them deals and discounts when necessary. 

If most of your customers are focused on quality over price, then focus on creating high-quality products. It’s also important to know what your customers are looking for so you can create a product that meets their needs. 

If you can understand what drives your customers’ buying habits, you’ll be able to create a better experience for them and increase the chances of making a sale. 

The best way to understand your customers is to ask them directly. This can be done through surveys or by asking for feedback on social media sites. You can also look at customer data to see what products they’ve purchased in the past and what drove their decision to buy them. 

When you know what drives your customers’ buying habits, you’ll be able to make better products to sell. This will help you create a more rewarding customer experience and increase the chances of making sales. 

Tips for optimizing customer experience with each type of buyer

  • To get the most out of each type of buyer, it’s important to understand what drives them towards purchasing. For first-time buyers, they are driven by price and value while repeat buyers tend to be more influenced by convenience and customer experience.
  • It is also important for companies to consider how their marketing can affect both types of buyers. For first-time buyers, companies should be able to educate them on why their product/service is the best option while repeat buyers are looking for consistent experiences.

Conclusions and final thoughts on which type is most important for business success

It’s evident that each type of buyer is important to a company’s overall success. However, in order to maximize your bottom line, it’s crucial to focus on first-time buyers. They are more likely to be influenced by price and value, making them an essential component when it comes to upselling and cross-sells 

While repeat buyers are important for companies, you should not ignore your first-time customers. Each type of buyer is valuable in its own way, so make sure that you maximize the experience with each customer segment. If done correctly, this can result in an increase in revenue per order as well as customer retention.

With Wali, get the most out of your repeat and first-time buyers, improve customer experience, reduce churn rates, upsell/cross-sell more customers, and grow revenue per order while improving customer retention.